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Villejuif Campus
151, boulevard Maxime Gorki, 94800 Villejuif
Nice Campus
4 Bd Carabacel, 06000 Nice
Degree RNCP-Certified, Level 7 (Bac+6)
Entry Requirement: Bac+5
Duration: 12 months
Credits: 75 ECTS
Format: Work-study, initial, or continuing education
Language: French
Campus: Paris-Villejuif
Start date: October 2027
Overview
MSc AI & Data for Marketing & Communication
A six-year post-baccalaureate program in AI and Data designed for careers in Marketing, Communication, and Customer Relations.
State-recognized: RNCP Level 7 certification. Project Manager in Artificial Intelligence Solutions Development · RNCP 38584 · Certifying Body: aivancity.
12 monthsDuration
75 ECTSCredits
Paris · VillejuifCampus
October 2027Start Date
FrenchLanguage of Instruction
Why Now?
Marketing and Communication: When AI Transforms Professions and Shapes New Skills.
Careers in Marketing, Communication, Customer Relations, CRM, Media, Branding, and Digital are among the first to be profoundly transformed by Artificial Intelligence. An increasing share of tasks historically assigned to entry-level professionals can now be accelerated, scaled up, or performed by AI.
This transformation does not mean the disappearance of these professions. It means that their focus is shifting: when producing ten, one hundred, or one thousand variations becomes almost instantaneous, the value of the professional shifts toward their ability to understand, imagine, choose, orchestrate, influence, decide, and take responsibility.
For years, early professional experience in these roles has centered on production, execution, and analysis: reporting, benchmarks, content, creative variations, publications, segmentation, CRM campaigns, market monitoring, search engine optimization, presentations, and recommendations. Generative AI and bots can now accelerate or perform an increasing share of these tasks.
A LinkedIn study published in 2025 indicates a 10% year-over-year decline in the hiring of recent graduates for marketing and communications roles across several markets, amid the automation of tasks previously assigned to junior-level employees.
The challenge of training, therefore, lies less in learning a new tool than in shifting the professional's value toward skills that are harder to automate: customer understanding, creativity, cultural intelligence, brand judgment, strategy, storytelling, influence, and accountability.
AI multiplies what can be produced. Humans remain responsible for what is worth creating.
What the Numbers Say
Marketing and communications are already undergoing an AI transformation.
0%
of marketing and communications professionals report that they have already adopted artificial intelligence.
Salesforce, State of Marketing 2026
0%
of marketing and communications organizations that have adopted generative AI are already using it for creative work. Among the top-performing organizations: 84%.
Gartner, Marketing GenAI Survey 2025
0%
of marketers say they are ready to trust AI to respond directly to customers in order to scale up.
Salesforce, State of Marketing 2026
0%
of the skills currently used in marketing and communications roles are expected to be transformed or become obsolete by 2030.
World Economic Forum, Future of Jobs Report 2025
Yesterday
Create > Adapt > Publish > Target > Distribute > Analyze > Optimize
→
Tomorrow
Understand > Imagine > Choose > Personalize > Orchestrate > Influence > Decide
What's changing isn't just the tool—it's the value expected of professionals.
The Promise of the MSc
What the MSc is. What it isn't.
You're already familiar with Marketing or Communication. Now learn how to transform them.
The MSc is designed for graduates with a five-year degree who are already trained in the fields of Marketing, Communication, Digital Marketing, CRM, Customer Relations, or Customer Experience. It does not retrain them in their core professions. Instead, it equips them with a second set of skills that has become indispensable: mastery of AI and data.
Not data scientists. Not AI engineers. The program equips marketers and communications professionals to understand, use, build, and manage AI and data solutions within their own professional environments.
This is not
- A new general training program in Marketing or Communications.
- A curriculum that seeks to transform participants into data scientists or AI engineers.
- A catalog of tools or prompts without data architecture, governance, or project management.
- A specialization that replaces the five-year professional degree already held.
It is
- A dual skill set: domain expertise + Data + AI.
- A program designed to help you understand technology at the level needed to work with it, choose it, challenge it, and manage it.
- Training applied to customer data, content, branding, media, CRM, customer acquisition, customer journeys, and customer relationships.
- Learning by building: analytics, creation systems, agents, orchestrations, and transformation blueprints.
- A program that integrates governance, trust, GDPR, the AI Act, intellectual property, brand safety, and human oversight.
Marketing & Communication + Data + AI
Three skills that are now inseparable for understanding customers, building brands, creating experiences, and transforming business functions.
Dual Accreditation
- MSc AI & Data for Marketing & Communication—a six-year post-secondary degree from aivancity.
- RNCP Level 7 Certification: Project Manager in Artificial Intelligence Solutions Development.
- RNCP 38584—Certifying Body: aivancity.
This certification validates skills in data, artificial intelligence, AI solution development, leveraging results, and managing AI projects—all applied here to address challenges in marketing, communication, and customer relations.
Who is this program for?
The MSc is open to candidates with a five-year post-secondary degree (Bac+5) who have training in:
- Marketing
- Communication
- Digital Marketing
- CRM
- Customer Relations
- Customer Experience
No prior programming experience is required for admission. Before the start of the academic year, admitted students participate in "Boarding for aivancity," a 20-hour online preparatory program covering Python, SQL, data, APIs, and programming fundamentals.
What the MSc Program Covers
→→→→→
With discernment as our guiding principle.
01 · Master
Master
Understand technology well enough to use, select, build, challenge, and manage data, analytics, machine learning, generative AI, agent-based AI, architectures, models, and tools.
02 · Enhance
Enhance
Leverage AI and data to enhance customer insight, CRM, segmentation, personalization, customer acquisition, media, branding, content, customer experience, and performance.
03 · Build
Build
Move from simply using tools to designing solutions: RAG, multimodality, Creative AI, applications, agents, workflows, and multi-agent systems.
04 · Govern
Govern
Innovating without losing trust: Data Governance, GDPR, consent, the AI Act, intellectual property, bias, brand safety, deepfakes, transparency, and human oversight.
05 · Steer
Steer
Turning an AI opportunity into a value-creating project: scope definition, Build/Buy/Partner, budget, TCO, ROI, KPIs, risks, adoption, and change management.
06 · Transform
Transform
Rethinking processes, customer journeys, workflows, operating models, roles, and skills for a world where humans and AI agents collaborate.
When AI can generate a thousand answers, value shifts to the ability to choose the one that deserves to exist.
Request information
Is this program a good fit for you?
Leave your contact information: the MSc AI & Data for Marketing & Communication admissions team will reach out to you to discuss your profile, the most suitable program format, and financing options.
- A personalized response regarding your eligibility and program option.
- Details on the curriculum and schedule.
- Support through the application process.
Four study options
One program, four ways to take it.
Work-Study Program
Apprenticeship or professional training contract. Schedule: 1 week at aivancity / 3 weeks at a company. Specific admission requirements for international students are detailed in the Admissions section.
1 week at school
3 weeks at a company
Alternating Internship
Same schedule: 1 week at aivancity / 3 weeks at a company, with an internship agreement.
1 week at school
3 weeks at a company
Full-time initial training
Intensive program at aivancity, followed by a professional internship of at least 4 months from September through December. Time outside of seminars is dedicated to the Marketing AI Portfolio, certifications, projects, and supervised assignments. The AI Clinic can serve as a testing ground.
Continuous immersion
followed by a 4-month internship
Continuing Education
For professionals seeking to incorporate AI and data into their expertise in marketing, communications, and customer relations while continuing to work.
Flexible schedule
compatible with professional commitments
The program at a glance
4 phases, from mastering data to orchestrating AI
Phase 1 · Seminars 1–3
From marketing data to AI-ready customer insights.
Phase 2 · Seminars 4–6
From customer insights to creation and foresight.
Phase 3 · Seminars 7–9
When AI goes beyond creation and begins to take action.
Phase 4 · Seminars 10–11
Creating value with AI and redefining business roles.
See details on the 11 seminars, the Marketing AI Product Portfolio, and certifications →
Career Paths at a Glance
The MSc doesn't add a new career path. It enhances the one you already have.
Enhanced Marketing Manager, Brand Manager, Communications Manager, CRM Manager, and Content & Social Media Manager: same roles, with a new AI & Data component. The program also opens the door to hybrid roles such as AI & Data Project Manager or Marketing AI Product Owner.
Augmented Marketing Manager Augmented Brand Manager Augmented Communications Manager Augmented CRM & Loyalty Manager Augmented Customer Experience Manager AI & Data Project Manager – Marketing Marketing AI Product Owner
The Experience, at a Glance
Learn by doing, not just through theory.
- 11 weeks of seminars.
- Each week: 24 hours of intensive classes + 6 hours of supervised Marketing AI Portfolio work.
- Boarding for aivancity: 20 hours of online preparation before the start of the academic year, in collaboration with LinkedIn Learning.
- 350 hours of training in total.
- 6 applied projects combined into the Marketing AI Product Portfolio.
- 2 integrated professional certifications.
- Work-study/internship rotation: 1 week at aivancity, 3 weeks at a company.
Learn > Experiment > Build > Apply > Transform
Why aivancity?
Because an MSc that prepares students for Marketing and Communication in the age of AI must be designed by a school founded for AI.
aivancity is a French Grande École dedicated to Artificial Intelligence and Data. Its hybrid model integrates three dimensions: technology, business, and ethics.
Technology
Gain a deep enough understanding of AI and data to design, build, challenge, and manage solutions.
Business
Never learn a technology without understanding what it transforms and what value it can create.
Ethics
Never confuse what AI can do with what it should do.
State-RecognizedHigher education institution
Grande ÉcoleAlso awards a Bac+5-equivalent degree conferring the Master's Grade (Grande École Program)
No. 1 in FranceAI & Data Science, Eduniversal 2026 ranking, 3rd consecutive year
5 PalmesEduniversal Schools of Excellence in AI & IT 2025
Top 2Le Figaro Étudiant 2026
Mission-Driven SchoolMission-Driven Company
10,000+Professionals trained in AI
250+Partner companies
120+Organizations supported through the AI Clinic
50International agreements
4 chairsResearch
46 publicationsIncluding 19 ranked A/B
5 yearsUpdate guarantee for the degree© for MSc programs
The Campus
Your campus in the heart of Greater Paris
Campus: Paris - Villejuif. An ecosystem of learning, experimentation, networking, and transformation, at the intersection of Artificial Intelligence, Data, Healthcare, Research, Innovation, and Entrepreneurship.
- Collaborative spaces
- State-of-the-art classrooms
- Conferences & Events
- Corporate meetings
- Wellness activities
- Research & Innovation
- AI Clinic
- Entrepreneur District
Marketing and Communication remain the core fields. AI and Data are becoming a new component of expertise.
The information presented on this page is provided for informational purposes only and is not contractually binding. Given the rapid evolution of Artificial Intelligence and Data, aivancity reserves the right to modify the program content, certifications, terms and conditions, schedule, and fees. The final terms and conditions are those communicated at the time of registration.