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Isabelle de Padua
Executive Education Manager

This programme is aimed at all professionals – managers, executives or experts

Whatever their field: Marketing, Finance, Human Resources, Information Systems, Logistics, Sales, Production, Customer Service, Research and Development, Quality, Procurement, Legal or Communications.
Info

Find out about the programme’s assessment and teaching methods  

Performance indicators 2024–2025
Content updated on 18 November 2025
96%
Satisfaction rate
92%
Attendance rate
100%
Success rate

Target audience and overview

This programme aims to demystify generative AI tools, such as ChatGPT, and to demonstrate their potential for optimising professional activities. The training takes a practical and interactive approach, focusing on real-world use cases and exercises that can be applied immediately.
Generative AI is no longer just a technological innovation: it is redefining the ways in which we create, collaborate and solve problems on a daily basis. Whether it is automating repetitive tasks, generating personalised content or assisting with complex decision-making, these tools open up entirely new possibilities.
In a world where the volume of information doubles every two years, mastering these technologies is becoming a strategic asset for any organisation. In France, this digital transformation is accelerating thanks to national initiatives, reinforcing the urgent need to equip professionals with a clear and practical understanding of these tools.
This training course does not aim to turn its participants into technical experts in AI. Instead, it provides them with the tools to harness the potential of generative AI in their line of work, assess its strategic and ethical impact, and guide their choices towards suitable solutions. This knowledge is essential for integrating these technologies effectively into their processes, whilst enhancing their competitiveness and innovation.

Objectives

By the end of this training course, participants will be able to:
  • Identify the potential of artificial intelligence within their organisation, using strategic monitoring to identify business opportunities.
  • Use generative AI to improve business processes, utilising tools such as ChatGPT, Copilot, Perplexity, Gemini, DALL-E, Midjourney, Gamma, or Leonardo…
  • Master the art of prompt writing to interact effectively with generative AI, following structured guidelines to achieve optimal results.
  • Integrate the organisational and ethical implications of AI by anticipating HR transformations and complying with legal and regulatory frameworks.
  • Develop a business model based on data and generative AI, incorporating analytical approaches to create added value.
Contents

Trainers