Degree RNCP-Certified, Level 7 (Bac+6)
Entry Requirement: Bac+5
Duration: 12 months
Credits: 75 ECTS
Format: Work-study, initial, or continuing education
Language: French
Campus: Paris-Villejuif
Start date: October 2027
  • Entry Level:
    Bac+5
    Format:
    Initial Training or Work-Study Program
    Language:
    French
    Location:
    Paris-Villejuif or Nice
Duration
12 months
aivancity Program, 4 available options
6-Year Degree
Format
Work-Study Program Alternating Internship
1 week at school / 3 weeks at a company, plus initial and continuing training
Required Level
5 years of higher education
Marketing, Communication, CRM, Customer Relations
Certification
RNCP
Level 7
AI Solutions Project Manager · No. 38584

MSc AI & Data for Marketing & Communication

There is no shortage of careers in Marketing and Communication.
The skills required to pursue them are evolving.

This 6-year postgraduate program in AI and Data is designed for careers in Marketing, Communication, and Customer Relations, targeting graduates with a 5-year degree who are already experts in their field.

MSc AI & Data for Marketing & Communication
RNCP Level 7 · 6-year program France's No. 1 School for AI & Data · Eduniversal Paris-Villejuif Start Date: October 2027 4 enrollment options
 
  • Open only to holders of a Master's degree (Bac+5) in Marketing, Communication, Digital Marketing, CRM, Customer Relations, or Customer Experience
  • Data, Analytics, Generative AI, and Agent-Based AI applied to Marketing and Communication
  • No programming prerequisites: Boarding for aivancity, 20 hours online with LinkedIn Learning
  • Work-Study Program, Alternating Internship, Initial Training, or Continuing Education: the company covers 100% of the costs for the work-study program
  • 2 integrated professional certifications: Power BI Data Analyst Associate, AI Agent Builder Associate
  • 5-year Diploma Update Guarantee© for MSc graduates

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Learn all about the MSc AI & Data for Marketing & Communication

Leave your contact information: the admissions team will reach out to discuss your profile, the most suitable program format, and financing options.

 
  • 01Brochure & program options: curriculum, tuition, and schedule for the 4 program options.
  • 02Dedicated admissions advisor: to discuss your profile, program option, and financing.
  • 03Financing simulation: work-study program fully funded by the company, or a skills development plan through continuing education.
  • 04Details of the curriculum: the 11 seminars, the Marketing AI Product Portfolio, and the 2 certifications.
Profils Marketing, Communication et Relation Client visés par le MSc
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Start Date: October 2027

The program by the numbers

Results That Speak for Themselves

12 months
To earn a 6-year post-secondary degree (Bac+6) with an RNCP Level 7 certification recognized by the government
75 ECTS
350 total training hours
6
Applied projects included in the Marketing AI Product Portfolio
2
Integrated professional certifications: Power BI, AI Agent Builder

Convinced?

Request your materials

Receive the brochure 

What the MSc Program Covers

360° Expertise in Marketing, Communication, and AI
 

With discernment as our guiding principle: mastering, enhancing, building, governing, steering, and transforming the fields of Marketing and Communication using AI and data.

01
Master
Gain a deep enough understanding of the technology to use, select, build, challenge, and manage Data, Analytics, Machine Learning, generative AI, and agent-based AI.

Data · Generative AI · Agents

02
Enhance
Leverage AI and data to enhance customer insight, CRM, segmentation, personalization, customer acquisition, media, branding, and the customer experience.

CRM · Acquisition · Customer Experience

03
Build
Move from using tools to designing solutions: RAG, multimodality, Creative AI, applications, agents, workflows, and multi-agent systems.

RAG · Agents · Workflows

04
Govern
Innovate without losing trust: Data Governance, GDPR, consent, AI Act, intellectual property, bias, brand safety, deepfakes, transparency, and human oversight.

AI Act · GDPR · Brand Safety

05
Steer
Transforming an AI opportunity into a value-creating project: scoping, Build/Buy/Partner, budget, TCO, ROI, KPIs, risks, adoption, and change management.

ROI · KPIs · Change Management

06
Transform
Rethinking processes, customer journeys, workflows, operating models, roles, and skills for a world where humans and AI agents collaborate.

Operating Model · New Roles

Your Journey

12 months,
4 learning phases

The program consists of 11 seminars spread across 4 phases, supplemented by the Marketing AI Product Portfolio (6 projects) and 2 professional certifications.

1
Phase 1 · Seminars 1–3
Master & Enhance
From Marketing Data to AI-Ready Customer Insights
  • AI, Data, and the Transformation of Marketing and Communication
  • Data, Analytics, and Marketing Performance Measurement
  • CRM, CDP, and Customer Data Architecture
2
Phase 2 · Seminars 4–6
Predict, Create & Be Visible
From Customer Insights to Creation and Anticipation
  • Machine Learning and Predictive Marketing
  • Generative AI, Branding, and Content Creation
  • Search, Media, and Acquisition in the Age of AI
3
Phase 3 · Seminars 7–9
Act, Orchestrate & Govern
When AI Goes Beyond Creation and Begins to Take Action
  • Designing AI Products and Agents for Marketing
  • Agent-based customer journeys and conversational commerce
  • Governance, Risks, and Responsible AI
4
Phase 4 · Seminars 10–11
Steer, Transform & Discern
Creating Value with AI and Redefining Business Roles
  • Managing AI Marketing Projects: From Idea to Value
  • Marketing Transformation and New Skills for the Augmented Marketer

In addition to the 11 seminars: Boarding for aivancity (20 hours online before the start of the program, via LinkedIn Learning), 2 professional certifications, and the Marketing AI Product Portfolio consisting of 6 projects. Total: 350 hours / 75 ECTS. Program starts October 2027, Paris-Villejuif.

Employability

Careers
Enhanced by AI and Data

The MSc does not replace the specialization acquired in a five-year master's program. It enhances it.

  • 01
    Marketing & Strategy
    Augmented Marketing Manager
    Make better use of data, automate certain analyses, identify the right use cases for AI, and devote more time to strategy, positioning, and value creation.
  • 02
    Brand & Communication
    Augmented Brand Manager
    Leverage generative AI and Customer Intelligence to better understand audiences, accelerate content creation, personalize campaigns, and ensure brand consistency at scale.
  • 03
    CRM & Customer Relations
    Augmented CRM & Loyalty Manager
    Leverage customer data, predictive models, and AI to enhance segmentation, anticipate behavior, personalize interactions, and optimize customer value.

And also: Augmented Communications Manager, Augmented Customer Experience Manager, Augmented Content & Social Media Manager, AI & Data Project Manager, Marketing AI Product Owner…

All Roles 

Ready to transform your career?

Ask our admissions team any questions you may have

Request information 

Paris-Villejuif Campus

Your campus
in the heart of Greater Paris

An ecosystem of learning, experimentation, networking, and transformation, at the intersection of Artificial Intelligence, Data, Research, Innovation, and Entrepreneurship.

🚥

151 Boulevard Maxime Gorki, Villejuif; Metro Line 7, Villejuif Louis Aragon station, 5-minute walk · 15 minutes from Place d'Italie · Tram T7

 
  • 01Collaborative spaces: to make progress on the Marketing AI Product Portfolio between seminars.
  • 02State-of-the-art classrooms: for the program's 11 seminars.
  • 03AI Clinic: a testing ground for real-world challenges in Marketing, Communication, and Customer Relations; 120+ organizations have already received support.
  • 04Entrepreneur District: an innovation and research ecosystem at the heart of the campus.
  • 05Corporate Events: conferences, events, and meetings with partner companies.
Collaborative Spaces Research & Innovation Well-being AI Clinic Entrepreneur District

Meet Us

Come discover aivancity
in person

Campus open houses, online information sessions, and counseling appointments: choose the format that works best for you.

JPO
Open Houses & Online Sessions

Open House Days & Information Sessions

Visit the campus or join an online session to meet students, faculty, and the admissions team.

View all dates 

RDV conseil
One-on-one interview

Admissions Counseling Appointment

Talk with an admissions counselor to discuss your background, goals, and financial aid options.

Schedule an appointment 

Marketing

Next Academic Year · October 2027

You already know your field.
Learn how to transform it.

Join the next cohort of the MSc AI & Data for Marketing & Communication and enhance your expertise in Marketing, Communication, or Customer Relations with AI and data.

Paris-Villejuif · 5 years of higher education required · Work-study program, internship, initial or continuing education · Start date: October 2027

Financing

For the work-study program, the company covers 100% of tuition fees, subject to applicable coverage conditions. Estimated costs for other program options: €12,500* for the work-study program or initial training, €12,500 (excl. tax)* / €15,000 (incl. tax)* for continuing education.

Learn more about program options and financing →

Application Process

  • 01
    Application Materials
    Resume, diplomas and transcripts, academic background and professional experience, career goals.
  • 02
    Introduction Video
    A short video to present your background, your motivations, and your career goals, as well as the reasons why you want to add AI and data to your marketing or communications expertise.
Submit My Application Request Information

The information presented on this page is for informational purposes only and is not contractually binding. Given the rapid evolution of Artificial Intelligence and data, aivancity reserves the right to modify the program content, certifications, terms and conditions, schedule, and fees. The final terms and conditions are those communicated at the time of registration.