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Villejuif Campus
151, boulevard Maxime Gorki, 94800 Villejuif
Nice Campus
4 Bd Carabacel, 06000 Nice
Degree RNCP-Certified, Level 7 (Bac+6)
Entry Requirement: Bac+5
Duration: 12 months
Credits: 75 ECTS
Format: Work-study, initial, or continuing education
Language: French
Campus: Paris-Villejuif
Start date: October 2027
Careers
There is no shortage of careers in marketing and communication. The skills required to pursue them vary.
The MSc does not replace the specialization gained through a five-year degree program; it builds upon it.
The MSc does not replace the specialization gained through a five-year degree program; it builds upon it. Marketing, Communication, CRM, Customer Relations, and Customer Experience remain the foundation of the profession; Data and AI broaden the role, responsibilities, and career prospects.
Two Trends
Enhanced Careers
Augmented Professional Role
Augmented Marketing Manager
Make greater use of data, automate certain analyses, identify appropriate AI use cases, and devote more time to strategy, positioning, and value creation.
Augmented Role
Augmented Brand Manager
Leverage generative AI and Customer Intelligence to better understand audiences, accelerate content creation, personalize campaigns, and ensure brand consistency at scale.
Augmented Role
Augmented Communications Manager
Use AI for content monitoring, creation, adaptation, and distribution, while strengthening editorial strategy, reputation, message consistency, and audience engagement.
Augmented Role
Augmented CRM & Loyalty Manager
Leverage customer data, predictive models, and AI to enhance segmentation, anticipate behavior, personalize interactions, and optimize customer value.
Augmented Role
Augmented Customer Experience Manager
Analyze customer journeys, identify pain points, and orchestrate experiences that combine data, personalization, AI assistants, and AI agents.
Augmented Role
Augmented Acquisition & Media Manager
Manage Search, Social Ads, programmatic advertising, Retail Media, and conversational environments using data and AI to optimize targeting, content, investments, and performance.
Augmented Role
Augmented Content & Social Media Manager
Transition from manual production to designing augmented editorial systems capable of generating, adapting, personalizing, and evaluating content in line with the brand.
Augmented Roles
Marketing / Customer Data Analyst
Transform customer data, campaigns, and customer journeys into analyses, visualizations, segmentations, and actionable recommendations for marketing teams.
Two Trends
New hybrid roles
Hybrid Role
AI & Data Project Manager - Marketing
Lead AI and data projects applied to marketing, communications, or customer relations, from scoping to deployment.
Hybrid role
Marketing AI Product Owner
Transform a marketing need into an AI product, coordinate business units and technical teams, and oversee its development.
Hybrid role
AI Marketing Transformation Consultant
Support organizations in identifying use cases, transforming processes, and integrating data, generative AI, and chatbots.
Hybrid role
Marketing Automation & AI Lead
Identify, design, and oversee the intelligent automation of marketing campaigns, content, interactions, and processes.
Hybrid role
GenAI Brand & Content Manager
Structure and govern the use of generative AI for content creation, brand consistency, and personalization at scale.
Hybrid role
Agentic Customer Experience Manager
Design and oversee customer journeys where AI agents, data, CRM, content, and human interactions are seamlessly orchestrated.
Hybrid role
AI Search & GEO Strategist
Build brand visibility in search engines and generative interfaces by combining SEO, AEO, GEO, content, data, and new acquisition channels.
Where to work
Professional Environments
Marketing & Communications Departments Digital & E-commerce Departments CRM & Customer Relations Departments Communications and Media Agencies Consulting Firms Consumer Goods and Retail Groups Technology Companies & Platforms Banks, Insurance, Telecoms, and Services Startups & Scale-ups MarTech, AdTech & Customer Experience Tech
Graduation Profile
Marketing & Communication
Understanding customers, audiences, brands, content, media, and customer journeys.
Data & AI
Leverage data, understand models, and build and challenge AI solutions.
Transformation
Driving change, coordinating people and systems, and creating value for both the customer and the organization.
The MSc does not prepare students for a single career path. It prepares them for a new generation of careers in Marketing, Communication, and Customer Relations.
The information presented on this page is provided for informational purposes only and is not legally binding. Given the rapid evolution of Artificial Intelligence and data, aivancity reserves the right to modify the program content, certifications, terms and conditions, schedule, and fees. The final terms and conditions are those communicated at the time of enrollment.