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Villejuif Campus
151, boulevard Maxime Gorki, 94800 Villejuif
Nice Campus
4 Bd Carabacel, 06000 Nice
Degree RNCP-Certified, Level 7 (Bac+6)
Entry Requirement: Bac+5
Duration: 12 months
Credits: 75 ECTS
Format: Work-study, initial, or continuing education
Language: French
Campus: Paris-Villejuif
Start date: October 2027
Admissions
A master’s degree (Bac+5) is required. No prior programming experience is required.
Check your eligibility, choose your program option, and apply to the MSc AI & Data for Marketing & Communication.
Practical Information
Start Date: October 2027
Duration: 12 months
Campus: Paris - Villejuif
Language of Instruction: French
Credits: 75 ECTS
Qualification: RNCP Level 7 · RNCP 38584 · Accredited by aivancity
Admission Requirements
The MSc program is open to candidates with a five-year post-secondary degree (Bac+5) in Marketing, Communication, Digital Marketing, CRM, Customer Relations, or Customer Experience.
No prior programming experience is required for admission. The 20-hour online “Boarding for aivancity” course prepares students for the fundamentals of Python, SQL, data, APIs, and programming before the seminars begin.
4 Program Options
Choose the one that’s right for you
Work-Study Program
Apprenticeship or professional training contract. Schedule: 1 week at aivancity / 3 weeks at a company. No tuition fees are payable by the apprentice, subject to applicable eligibility requirements.
Admission requirements: The student must be a citizen of the European Union or, if an international student, reside in France and provide proof of at least one year of initial higher education completed in France.
1 week at school
, 3 weeks at a company
Costs covered, subject to eligibility requirements
Work-study program
Schedule: 1 week at Aivancity / 3 weeks at a company, with an internship agreement.
1 week at school
, 3 weeks at a company
€12,500* Tuition
Full-time initial training
Program at aivancity, supplemented by a professional internship of at least 4 months from September to December. Funding opportunities for students residing in France through an aivancity/Umanity partnership.
Continuous
immersion followed by a 4-month internship
€12,500* Tuition
Continuing Education
For professionals seeking to acquire dual expertise in AI and Data applied to Marketing, Communications, and Customer Relations while continuing to work.
Flexible
schedule compatible with professional commitments
€12,500 excl. tax* €15,000 incl. tax*
* Rates and terms listed for the 2027 academic year in the source brochure and subject to change before each academic year.
Application Process
Two steps to apply
1
Application Package
- Resume
- Degrees and Transcripts
- Academic Background and Work Experience
- Career Goals
2
Introduction Video
A short video in which the candidate presents their background, motivations, career goals, and the reasons why they wish to add AI and data analytics to their expertise in marketing or communications.
Request Information
Do you have a question about the program, admission requirements, or financing?
Leave your contact information, and the MSc AI & Data for Marketing & Communication admissions team will get back to you.
- A personalized response regarding your eligibility and enrollment options.
- Details on financing options based on your situation.
- Support through the application process.
You already know your field. Now learn how to transform it with AI and data.
The information presented on this page is for informational purposes only and is not contractually binding. Given the rapid evolution of Artificial Intelligence and data, aivancity reserves the right to modify the program content, certifications, terms, schedule, and fees. The final terms and conditions are those communicated at the time of registration.