{"id":659318,"date":"2026-07-09T11:58:13","date_gmt":"2026-07-09T09:58:13","guid":{"rendered":"https:\/\/preprod.aivancity.ai\/blog\/shopping-gifts-everyday-decisions-according-to-a-study-58-of-french-people-trust-ai\/"},"modified":"2026-10-16T12:01:40","modified_gmt":"2026-10-16T10:01:40","slug":"shopping-gifts-everyday-decisions-according-to-a-study-58-of-french-people-trust-ai","status":"publish","type":"post","link":"https:\/\/preprod.aivancity.ai\/blog\/en\/shopping-gifts-everyday-decisions-according-to-a-study-58-of-french-people-trust-ai\/","title":{"rendered":"Shopping, gifts, everyday decisions: According to a study, 58% of French people trust AI"},"content":{"rendered":"\n<p class=\"text-justify wp-block-paragraph\">Choosing a birthday gift, comparing two smartphones, picking a vacation destination, or even planning a grocery shopping trip. For a long time, these decisions were influenced by advice from friends and family, recommendations from salespeople, or reviews found online. Today, a new player is gradually making its mark in this process: artificial intelligence.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">According to a study conducted by Accenture among French consumers, 58% of respondents say they trust AI more than their best friend when it comes to making a purchasing decision.<sup><a href=\"#ref1\">1<\/a><\/sup> This figure illustrates the rapidly evolving relationship between consumers and generative AI tools such as ChatGPT, Gemini, and Claude.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">This trend does not mean that the French are completely giving up their free will. But it shows that artificial intelligence is gradually becoming a new source of recommendations capable of influencing everyday choices.<\/p>\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-1\" style=\"color:#986e13\">When AI Becomes a Personal Advisor<\/h2>\n\n<p class=\"text-justify wp-block-paragraph\">The rise of generative AI models has profoundly changed the way consumers search for information.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">Until recently, making a purchase usually involved several steps: checking price comparison sites, reading reviews, asking friends and family for advice, or searching various websites.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">Today, a simple question posed to ChatGPT, Gemini, or Claude can generate a personalized summary in just a few seconds that takes the user\u2019s needs into account.<\/p>\n\n<p class=\"wp-block-paragraph\">In particular, AI can:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>compare several products;<\/li>\n\n\n\n<li>analyze hundreds of customer reviews;<\/li>\n\n\n\n<li>provide recommendations tailored to a budget;<\/li>\n\n\n\n<li>identify the best deals available;<\/li>\n\n\n\n<li>suggest relevant alternatives.<\/li>\n<\/ul>\n\n<p class=\"text-justify wp-block-paragraph\">This ability to simplify decision-making partly explains why more and more consumers are incorporating AI into their shopping habits.<\/p>\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-2\" style=\"color:#986e13\">58% of French people trust AI more than their best friend<\/h2>\n\n<p class=\"wp-block-paragraph\">The most striking finding of the Accenture study concerns the level of trust placed in artificial intelligence.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">According to published data, 58% of French people surveyed say they would trust an AI more than their best friend when it comes to getting shopping advice.<sup><a href=\"#ref1\">1<\/a><\/sup><\/p>\n\n<p class=\"text-justify wp-block-paragraph\">This figure may seem surprising at first glance. However, there are several factors that explain it.<\/p>\n\n<p class=\"wp-block-paragraph\">Unlike a loved one, AI is perceived as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>available at any time;<\/li>\n\n\n\n<li>capable of processing a large amount of information;<\/li>\n\n\n\n<li>less influenced by personal preferences;<\/li>\n\n\n\n<li>more objective in certain situations.<\/li>\n<\/ul>\n\n<p class=\"text-justify wp-block-paragraph\">For many consumers, artificial intelligence is thus becoming a tool that can reduce uncertainty when making choices.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">This trend also reflects the growing trust placed in AI systems for recommendation and decision-making tasks.<\/p>\n\n<style>\n.aiv4-pill{display:inline-flex;align-items:center;gap:4px;background:rgba(255,255,255,0.12);border:1px solid rgba(255,255,255,0.2);border-radius:20px;padding:4px 12px;font-size:11.5px;color:rgba(255,255,255,0.85);white-space:nowrap;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;}\n.aiv4-pill svg{width:11px;height:11px;flex-shrink:0;stroke:#fff;}\n.aiv4-cta:hover{background:#fff !important;color:#232641 !important;}\n@media(max-width:640px){\n  .aiv4-inner{padding:28px 20px 24px !important;}\n  .aiv4-logo{width:140px !important;}\n  .aiv4-title{font-size:21px !important;}\n  .aiv4-cta{width:100% !important;text-align:center !important;}\n}\n<\/style>\n\n<div style=\"border-radius:16px;overflow:hidden;margin:40px 0;position:relative;font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;min-height:280px;\">\n\n  <img decoding=\"async\" src=\"https:\/\/preprod.aivancity.ai\/sites\/default\/files\/2025-11\/banniere-ia-managers.webp\" alt=\"\" style=\"position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center center;display:block;\"\/>\n\n  <div style=\"position:absolute;inset:0;background:linear-gradient(105deg,rgba(35,38,65,0.97) 0%,rgba(35,38,65,0.88) 45%,rgba(35,38,65,0.35) 100%);\"><\/div>\n\n  <div class=\"aiv4-inner\" style=\"position:relative;z-index:1;padding:32px 40px 30px;display:flex;flex-direction:column;gap:18px;max-width:640px;box-sizing:border-box;\">\n\n    <div style=\"display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:10px;\">\n      <img decoding=\"async\" class=\"aiv4-logo\" src=\"https:\/\/preprod.aivancity.ai\/blog\/wp-content\/uploads\/2026\/05\/BLANC-FRANCAIS-COMPLET.png\" alt=\"aivancity\" style=\"width:160px;height:auto;display:block;opacity:0.95;\"\/>\n      <span style=\"display:inline-flex;align-items:center;gap:5px;border-radius:6px;padding:4px 10px;font-size:11px;font-weight:700;letter-spacing:0.05em;text-transform:uppercase;background:rgba(57,134,225,0.2);border:1px solid rgba(57,134,225,0.5);color:#3986e1;\">\u25cf RS6787 Certification<\/span>\n    <\/div>\n\n    <div style=\"display:flex;flex-direction:column;gap:8px;\">\n      <p style=\"margin:0;font-size:11.5px;font-weight:600;color:rgba(255,255,255,0.45);text-transform:uppercase;letter-spacing:0.1em;\">Executive Training<\/p>\n      <h2 class=\"aiv4-title\" style=\"margin:0;font-size:26px;font-weight:700;color:#fff;line-height:1.2;\">AI &#038; Data Science<br\/><span style=\"color:#3986e1;\">for Managers<\/span><\/h2>\n      <p style=\"margin:0;font-size:13px;color:rgba(255,255,255,0.6);line-height:1.6;max-width:480px;\">Integrate AI into your business strategy. A 360\u00b0 approach\u2014Technology, Business, and Ethics\u2014designed for decision-makers. Prerequisites: 5 years of managerial experience.<\/p>\n    <\/div>\n\n    <div style=\"display:flex;flex-wrap:wrap;gap:7px;align-items:center;\">\n      <span class=\"aiv4-pill\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><polyline points=\"12 6 12 12 16 14\"><\/polyline><\/svg>3 days<\/span>\n      <span class=\"aiv4-pill\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\"><polyline points=\"20 6 9 17 4 12\"><\/polyline><\/svg>Eligible for CPF funding \u2014 \u20ac1,800 (excluding tax)<\/span>\n      <span class=\"aiv4-pill\"><svg viewbox=\"0 0 24 24\" fill=\"none\" stroke-width=\"2\"><path d=\"M12 2C8.13 2 5 5.13 5 9c0 5.25 7 13 7 13s7-7.75 7-13c0-3.87-3.13-7-7-7z\"><\/path><circle cx=\"12\" cy=\"9\" r=\"2.5\"><\/circle><\/svg>Paris-Villejuif &#038; Nice<\/span>\n    <\/div>\n\n    <a class=\"aiv4-cta\" href=\"https:\/\/preprod.aivancity.ai\/en\/executive-education\/ai-and-data-science-managers\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"display:inline-block;width:fit-content;background:rgba(255,255,255,0.12) !important;color:#fff !important;font-size:13.5px;font-weight:600;padding:11px 26px;border-radius:8px;text-decoration:none !important;white-space:nowrap;border:1px solid rgba(255,255,255,0.35);\">Learn more about the program \u2192<\/a>\n\n  <\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-3\" style=\"color:#986e13\">The French, however, remain in control<\/h2>\n\n<p class=\"wp-block-paragraph\">However, the study shows that this trust has its limits.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">While 58% of respondents are willing to follow an AI\u2019s recommendations, only 26% would be willing to let it make the final decision before making a purchase.<sup>1<\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">The figure is even lower when it comes to fully automating the transaction.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">Barely 10% of French people say they are willing to let artificial intelligence complete a purchase on its own.<\/p>\n\n<p class=\"wp-block-paragraph\">These results reveal an important distinction between assistance and delegation.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">Consumers seem to appreciate AI&#8217;s ability to analyze and make recommendations. However, they want to retain control over the final decision and the payment.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">This nuance reflects the current state of the relationship between humans and artificial intelligence: AI is seen as an advisor, but not yet as a decision-maker.<\/p>\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-4\" style=\"color:#986e13\">Brands are adapting to this new reality<\/h2>\n\n<p class=\"text-justify wp-block-paragraph\">In response to these changing consumer behaviors, many companies are beginning to incorporate artificial intelligence into their customer journeys.<\/p>\n\n<p class=\"wp-block-paragraph\">In the retail sector, the goal is to make the shopping experience simpler, faster, and more personalized.<\/p>\n\n<p class=\"wp-block-paragraph\">Carrefour, for example, has already tested the integration of ChatGPT into certain services to help consumers:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>find recipe ideas;<\/li>\n\n\n\n<li>check a product&#8217;s availability;<\/li>\n\n\n\n<li>pack a shopping basket;<\/li>\n\n\n\n<li>Select a shipping method.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">AI thus becomes a conversational interface capable of guiding the customer throughout their journey.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">This transformation could profoundly change the way retailers interact with their customers in the years to come.<\/p>\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-5\" style=\"color:#986e13\">An even stronger trend on a global scale<\/h2>\n\n<p class=\"text-justify wp-block-paragraph\">The results observed in France are impressive, but they become even more striking when you look at the global data.<\/p>\n\n<p class=\"wp-block-paragraph\">Accenture&#8217;s international study surveyed more than 25,000 consumers across 16 countries.<sup><a href=\"#ref1\" data-type=\"internal\" data-id=\"#ref1\">1<\/a><\/sup><\/p>\n\n<p class=\"wp-block-paragraph\">Globally:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>74% of respondents say they trust AI more than their best friend when making a purchase;<\/li>\n\n\n\n<li>32% would accept an AI making the final decision;<\/li>\n\n\n\n<li>9% would be willing to let an AI carry out a transaction on its own.<\/li>\n<\/ul>\n\n<p class=\"text-justify wp-block-paragraph\">These figures show that the use of artificial intelligence in purchasing decisions is a global trend that extends far beyond the French market.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">According to Accenture, consumers are facing information overload, an ever-increasing number of choices, and a growing lack of time. In this context, AI emerges as a way to simplify decision-making and reduce the complexity of the purchasing journey.<sup>1<\/sup><\/p>\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-6\" style=\"color:#986e13\">AI Is Becoming the New Digital Word of Mouth<\/h2>\n\n<p class=\"wp-block-paragraph\">Historically, word of mouth has always played a major role in business.<\/p>\n\n<p class=\"wp-block-paragraph\">Recommendations from friends, family, or coworkers had a strong influence on purchasing decisions.<\/p>\n\n<p class=\"wp-block-paragraph\">Today, artificial intelligence seems to be gradually taking over part of this function.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">Thanks to its ability to analyze thousands of data points in real time, it can provide personalized recommendations that increasingly resemble human advice.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">This trend is further driven by the rise of agent-based AI, which is capable not only of making recommendations but also of carrying out certain actions on behalf of the user.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">Eventually, digital assistants could become permanent intermediaries between consumers and brands.<\/p>\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-7\" style=\"color:#986e13\">The Ethical Implications of AI-Driven Business<\/h2>\n\n<p class=\"text-justify wp-block-paragraph\">This growing influence of artificial intelligence on purchasing decisions raises several important questions.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">The first concerns the transparency of recommendations. Do users really know why one product is recommended over another?<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">The second issue concerns commercial influence. If AI systems become intermediaries between brands and consumers, how can we ensure the impartiality of the advice they provide?<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">Another issue concerns the protection of personal data. To generate relevant recommendations, models must understand users\u2019 preferences, habits, and sometimes even their purchasing intentions.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">Finally, the emergence of AI agents capable of making purchases on their own raises the question of liability in the event of an error or a disputed decision.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">The development of these new uses will therefore require a balance between personalization, transparency, and trust.<\/p>\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-8\" style=\"color:#986e13\">A New Relationship Between Consumers and Artificial Intelligence<\/h2>\n\n<p class=\"wp-block-paragraph\">The Accenture study reveals a profound shift in consumer behavior.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">Artificial intelligence is no longer just a productivity tool or a conversational assistant. It is gradually becoming an advisor capable of influencing very concrete, everyday decisions.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">Although the majority of consumers still want to retain the final say over their purchases, the numbers show that AI is rapidly gaining credibility as a recommendation tool.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">The next challenge for companies will therefore be to create experiences that combine the effectiveness of algorithms with the trust and transparency that users expect.<\/p>\n\n<p class=\"text-justify wp-block-paragraph\">One thing is certain: in the years to come, shopping advice may come just as often from artificial intelligence as from a friend.<\/p>\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-9\" style=\"color:#0064c6\">Learn more<\/h2>\n\n<p class=\"text-justify wp-block-paragraph\">The growing use of artificial intelligence in purchasing decisions confirms that consumers are placing increasing importance on algorithm-generated recommendations. On a related topic, check out our article <a href=\"https:\/\/preprod.aivancity.ai\/blog\/en\/e-commerce-31-of-french-online-shoppers-use-artificial-intelligence\/\">\u201cE-commerce: 31% of French Online Shoppers Use Artificial Intelligence<\/a>,<strong> \u201d<\/strong> which analyzes how AI is already transforming online shopping habits\u2014from product searches to personalized customer experiences, including purchase recommendations and automated sales assistance.<\/p>\n\n<h3 class=\"wp-block-heading text-justify has-text-color has-link-color wp-elements-10\" style=\"color:#5a5e83\">References<\/h3>\n\n<p id=\"ref1\" style=\"text-align:justify;\">1. Accenture. (2026). Me, My Brand, and AI: The New World of Consumer Engagement. <br\/> <a href=\"https:\/\/www.accenture.com\" target=\"_blank\">https:\/\/www.accenture.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing a birthday gift, comparing two smartphones, picking a vacation destination, or even planning a grocery shopping trip. For a long time, these decisions were influenced by advice from friends and family, recommendations from salespeople,&#8230;<\/p>\n","protected":false},"author":9,"featured_media":659319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[109,100],"tags":[79],"class_list":["post-659318","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai-commerce","category-ai-studies","tag-lets-talk-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>58% of French people trust AI when making purchases<\/title>\n<meta name=\"description\" content=\"According to an Accenture study, 58% of French people trust AI more than their friends when making a purchasing decision. 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